Facebook rebrands the Internet
Yup, that is the magic. But I left out the part where people create Facebook identity skimmers and stand in front of the movie theater; where your history of likes gets analyzed by a third party and turned into direct marketing spam; where there’s a data breach and your credits get taken; where you lose a job because you once liked the wrong kind of site; where companies start paying people to form fake social graphs (“friend me and get free stuff!”) in order to push astroturfing influence into social recommendations; where Facebook bans you because you got rowdy, and now you have no virtual identity.
